Focus Groups’ Crucial Role in Research
Focus groups are an integral component of qualitative research, providing a dynamic platformfor gaining in-depth insights into customer behavior, product feedback, and social opinion. Thesesmall, carefully chosen groups of people provide a unique opportunity for academics toinvestigate viewpoints and attitudes, adding depth and context to their understanding of manytopics.For instance,
 
             
                                            



 
                         
                        